This session discusses how to effectively reach and engage key stakeholders through digital storytelling, educational content, and value-driven messaging. Attendees will learn practical techniques for showcasing stormwater solutions, building credibility with decision-makers, and measuring marketing success.
Learning Objectives:
At the conclusion of this presentation, attendees will:
Better understand the role social media and other digital marketing opportunities play in stormwater.
Implement practical strategies to increase b2b visibility.
Understand digital marketing metrics and how to properly establish KPI's.
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